Eric Helitzer sits down with fellow construction tech advocate Ron Nussbaum for a candid conversation about what it really takes to bring meaningful software into the construction world. The two discuss the cultural barriers to adoption, the nuance of trade-specific workflows, and the power of pairing construction brains with tech minds.
They also dive into why so many platforms miss the mark. From invoice headaches to vendor communication gaps, Eric outlines the real-world friction points in materials management and how SubBase is solving them with empathy and efficiency.
Chapters:[Start] Passion for the Process: Eric shares how a legacy of builders shaped his career and how his own experience now informs SubBase’s mission.
05:17 Tech Built for the Trade: The conversation turns to adoption challenges, and why understanding legacy workflows is key to making software stick.
08:45 The Real Cost of Disconnected Data: Eric highlights how scattered systems delay critical insights.
16:46 AI in the Right Places: They explore where AI truly makes a difference, automating tedious tasks without removing human relationships.
Links and Resources
