About the Episode:
On today’s episode we speak to Ryan Lewis, founder and CEO of EarthHero, a curated online marketplace and corporate gifting platform, that uses a 5-pillar sourcing methodology to ensure only the most sustainable products are selected. We were so excited to bring on Ryan because marketplaces have become an increasingly important sales channel for brands to sell products and for customers to discover new brands and purchase from them.
We dove into marketplaces in the early days, the eco-gender gap, setting rigorous product standards, conscious consumerism, and more. We loved Ryan’s candor in this episode. A big takeaway we received from this episode is that the work of making the industry sustainable is complicated and continues to be in progress. Tune in to hear the full rich discussion.
“Every time you buy, just think about, do I need this? Do I want this? Is this a sustainable purchase?” - Ryan Lewis
“To put a bow around that plastic conversation is that it just needs to be thoughtful. you got to take into account the entire lifespan of the product and all the stops along the way and make sure there’s not unintended consequences happening.” - Ryan Lewis
Timestamps:
4:09 The pain point that inspired EarthHero
7:33 Challenges of business growth
19:30 Sustainability in materials, micro plastics, recycled fibers, all natural materials, etc.
30:00 The eco-gender gap; The skew of marketing of sustainability to woman and how this is changing
35:00 Growing profits vs not promoting over-consumption; conscious consumerism
43:50 Ryan’s thoughts on what should be talked about more in the fashion industry
About Ryan:
A dad, husband, entrepreneur, and avid adventurer with a deep passion for the natural world and over two decades of ecommerce experience, Ryan founded EarthHero with the mission to help make it easier for people to shop and consume more sustainably.
In his own quest to live a more environmentally-conscious lifestyle, he couldn't help but wonder how many people would live more sustainably if it were easier to do so and didn't require compromise. He wanted to find a way to give people the tools to make educated, thoughtful decisions about what they buy and use – while being convenient and simple. He's a firm believer that sustainability involves choices that make us feel good about selecting products that put our health and our planet’s health first.
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