In this episode, we share what it was really like to go through a price increase at one of our locations. We talk through why we did it, how we did it, and what we learnt from the reaction. We cover the honest fears we had before hitting send, the careful planning behind it, and how we made sure it added more value — not less — for our members. If you’ve been putting off a price increase for months (or years), this one will hit home. There’s also some behind-the-scenes stuff in here about how we’re shifting the podcast to support more of you who are on the journey to launch.

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SHOW NOTES:

00:00 – No plan, just press record

00:58 – Why we raised prices after 19 months

03:10 – The true cost of running a gym right now

04:45 – How we communicated the price increase

06:55 – What we’re improving and adding for members

08:10 – Run club, nutrition and new membership options

10:00 – Handling member feedback (good and bad)

12:57 – Preparing our team and systems

15:40 – Studio owner mindset during tough decisions

18:05 – Rebranding the podcast and what’s next

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