If you’ve ever run Facebook or Instagram ads and felt like they didn’t quite land, this one’s for you. We talk about the real reason ads stop working, why it’s probably not your targeting, and how to tell if it’s a business problem or a marketing one. Plus, we walk through a simple framework based on the five stages of awareness, so you can match your message to what your audience actually needs to hear. We also share what’s working right now for us and our clients—from narrowing offers to launching high-trust ad campaigns and even using body scans to spark action. Nothing fluffy, just real examples and stuff we’re testing inside our own studios.

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SHOW NOTES:

00:00 – Why we’re doing audio-only today

01:00 – When gym ads don’t work and what to check first

03:00 – The five stages of awareness (and how to use them)

06:00 – How to shift your message as your market evolves

10:00 – Real example: narrowing your offer to cut acquisition costs

14:00 – Moving leads down the funnel with smarter headlines

17:00 – Behind the scenes: building systems to scale

20:00 – A summer idea to spark walk-ins using body scans

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