In this episode, we’re diving into the power of client surveys and how they’ve shaped our business. We share what we learned from surveying our members, the surprising insights we gained, and how we’re using this feedback to improve everything from our services to our marketing. We’ll also talk about how we structured our survey, tips for getting more responses, and how we turned raw data into actionable steps that have already made a big impact. Plus, we’ll give you a behind-the-scenes look at how we visualised the data and made it super useful.

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LINKS MENTIONED

• How We Used a Simple Survey to Transform Our Gym Business
• Turning the data into charts using Canva

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SHOW NOTES:

0:00 – Survey results overview and why we started surveying clients.

1:16 – Why feedback is scary but essential.

4:39 – Our survey objectives and how we crafted the right questions.

8:41 – The surprising insights we discovered from client feedback.

10:06 – Strategies to boost survey completion rates.

14:07 – How to use survey data to inform marketing and retention strategies.

17:46 – Improvements we’re making based on feedback.

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