This week, we unpack why our upcoming Christmas party is wildly over budget but totally worth it. From building community through events to Jack’s transformation into a seasonal dresser, we cover the wins, the laughs, and even the small fixes that make a big difference.

We also dive into business insights: experimenting with new memberships, retention data, and why we believe gyms are about more than just fitness—they’re about unforgettable experiences.

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SHOW NOTES:

0:00 - Why our upcoming Christmas party is over budget but worth every penny.

2:10 - How Jack became a seasonal dresser!?

7:00 - How events build stronger communities in fitness studios.

10:15 - Why the gym industry is about creating experiences, not just fitness.

14:10 - How introducing a two-session membership is impacting retention and revenue.

18:40 - A simple system we built to fix our ongoing T-shirt stock issue.

22:10 - Updates on our 21-day challenge and growth at our second location.

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