How Data-Driven Decisions Are Reshaping Self-Storage with Adam Jarrell of American Self Storage

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Students of Storage

Cubby

9 episodes

1 week ago

Welcome to Students of Storage — the podcast that pulls back the curtain on the self-storage industry. This isn’t your typical business banter — it’s raw, real, and packed with insights from the movers and shakers who’ve built empires behind the roll-up doors. Join us as we sit down with CEOs, owners, and top third-party operators to dive deep into the wins, losses, and lessons that come with building lasting success in storage. From solving industry puzzles to revealing the strategies that move the needle, Students of Storage delivers inspiring stories, perspectives that challenge, and takeaways you can use immediately.

All content for Students of Storage is the property of Cubby and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Technology

Business,

Management

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How Data-Driven Decisions Are Reshaping Self-Storage with Adam Jarrell of American Self Storage

Students of Storage

38 minutes 10 seconds

3 months ago

How Data-Driven Decisions Are Reshaping Self-Storage with Adam Jarrell of American Self Storage

Adam Jarrell, Partner and General Manager of American Self Storage, shares how a background in multifamily real estate shaped his approach to self-storage. From building internal tools like QuickPay links and predictive gate access analytics to adopting business intelligence platforms, Adam outlines how curiosity, data fluency, and a focus on reducing friction drive operational success across his 15+ facility portfolio. He also discusses hiring philosophies, team ownership, and the role of AI in unlocking future efficiencies.

Key Takeaways:

(04:10) Reducing friction in customer workflows improves operational efficiency.

(06:05) Facility-level data collection supports smarter staffing decisions.

(12:51) AI has the potential to automate tasks and unlock new efficiencies.

(18:31) Overreliance on historical trends can limit growth potential.

(23:58) Rate sensitivity is often lower than operators assume.

(26:32) Evaluating risk helps tailor rent increases to specific conditions.

(32:19) Behavior-based analytics can help predict customer actions.

(35:39) A strong first experience drives loyalty and repeat rentals.

Resources Mentioned:

Adam Jarrell

https://www.linkedin.com/in/adamjarrell/