In this episode, we’re joined by Mark Poole, VP of Operations of Liberty Investment Properties. Mark is a seasoned leader with over 13 years at the helm of operations, development, and growth strategy in self-storage and hospitality. He shares insights into the value of relational capital and how self-storage operations are evolving. Mark also discusses how to scale, adapt, and innovate in a dynamic market, emphasizing the importance of speed, relationships, and hyperlocal marketing.
Key Takeaways:
(01:47) Curiosity and continuous learning help drive long-term success in the storage industry.
(02:41) Strong professional relationships serve as a foundation for growth and collaboration.
(03:50) Early exposure to industry collaboration can shape a more open business mindset.
(05:58) Shifting market conditions influence development versus acquisition decisions.
(08:25) Fast and seamless lead conversion plays a critical role in portfolio performance.
(11:11) Every customer interaction can have a long-term financial impact.
(15:22) Hyperlocal strategies are more effective than broad national campaigns.
(17:03) Grassroots referral programs can outperform traditional marketing spend.
(21:20) Technology continues to unlock new efficiencies in remote facility management.
Resources Mentioned:
https://www.linkedin.com/in/markryanpoole/
Liberty Investment Properties | LinkedIn
https://www.linkedin.com/company/liberty-investment-properties/
Liberty Investment Properties | Website
http://www.libertyprop.com
https://www.suregardstorage.com/
My Neighborhood Storage Center
https://www.myneighborhoodstoragecenter.com/
https://www.amazon.com/gift-cards/b?ie=UTF8&node=2238192011
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#CubbyStorageSoftware #SelfStorageOperations #SelfStorageSoftware
