🎧Episode Summary: In this episode of the Student Housing Insight podcast SHI Ambassador and CORE Spaces’ Sr. Mgr of Sales & Stabilization, Sarah Maxson sits down with CORE Spaces’ President, Dan Goldberg, for a discussion exploring the integration of hospitality principles into student housing. Emphasizing user experience (UX), resident engagement, and innovative branding, Sarah and Dan share insights on creating memorable moments, empowering teams, and differentiating properties through thoughtful design and service. The episode also covers Sarah's background in the industry, the SHI Ambassador program, and upcoming industry events.   💡 Sponsor Spotlight: This episode is brought to you by Social Pro from Opinion, the #1 social media management platform in property management. With Social Pro, you can: Create once, publish everywhere—across all major networks Stay on brand with Canva integration, premium stock photos, and custom watermarks. Manage all DMs, comments, and mentions from one inbox Gain insights into audience growth, engagement, and top-performing posts. 👉 Learn more at http://www.opiniion.com/shi 👉 Learn more at https://opiniion.com/blog/opiniion-debuts-socialpro-and-listingspro/   🕒 Timestamps & Topics: 00:02:12 - Wesley Deese's introduction to the Student Housing Insight podcast and platform overview 00:04:05 - Introduction to Sarah Maxson and her upcoming interview with Dan Goldberg 00:05:01 - Sarah's background in student housing and her role at Core Spaces 00:08:09 - Overview of the SHI Ambassador program and its benefits 00:15:23 - Start of Sarah's interview with Dan Goldberg: Defining user experience 00:18:14 - Inspiration from hospitality leaders like Will Guidara of 11 Madison Park 00:20:36 - Personal "aha" moments in hospitality at Core Spaces (UCF van story) 00:23:14 - Behind-the-scenes story from the Peyton Manning event at University of Tennessee 00:26:52 - Intentionality in leadership and user-first mindset at Core 00:36:53 - Brand recognition surveys and the success of the Hub brand 00:37:44 - Role of social media and viral content in building the Hub brand 00:43:52 - Example of handwritten notes to parents at Penn State property 00:50:47 - Repurposing competitor spaces for better activation (e.g., wellness areas) 00:56:19 - Vulnerability in leadership and embracing diverse perspectives 00:59:58 - Anecdote of staff going above and beyond for a resident 01:06:00 - Closing thanks and praise for Sarah's contributions 01:06:06 - Outro: Wes Deese's wrap-up and thanks to Sarah 01:08:24 - Small, low-cost resident engagement ideas (e.g., chilled water, lobby ambiance) 01:13:12 - Integrating hospitality into move-in day processes 01:20:50 - Wes Deese's overview of SHI website, events, and community   🔗 Resources & Mentions: Student Housing Insight: https://studenthousinginsight.com Upcoming industry events: https://www.studenthousinginsight.com/events Shoptalk webinars: https://shoptalk.info Core Spaces: https://corespaces.com 2026 SHI Ambassador Application: https://docs.google.com/forms/d/e/1FAIpQLSckqjgiEhFuo0bz3UCudEdQ9O1b8JB3Y-1gyGKgZKQPZPFZHw/viewform Hi, How Are You Project (mental health advocacy): https://www.hihowareyou.org/ NMHC Student Housing Conference: https://www.nmhc.org/meetings/calendar/shc/2025-nmhc-student-housing-conference/ LeaseCon+TurnCon Scholarship Opportunity: https://www.studenthousinginsight.com/shi2025scholarship