Join Simpson Strong-Tie for Strong Conversations as we invite partners, colleagues and leaders for insightful conversations. Stretch your mind with powerful ideas that will help you evolve how you think about the industry — and your place in it.
We’ll dive deep into issues we all face — forging stronger connections and professional relationships along the way.
Don’t miss the opportunity to get an in-depth look inside the minds of innovators and leaders who are reshaping and advancing the world we build and live in.
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Join Simpson Strong-Tie for Strong Conversations as we invite partners, colleagues and leaders for insightful conversations. Stretch your mind with powerful ideas that will help you evolve how you think about the industry — and your place in it.
We’ll dive deep into issues we all face — forging stronger connections and professional relationships along the way.
Don’t miss the opportunity to get an in-depth look inside the minds of innovators and leaders who are reshaping and advancing the world we build and live in.
Strong Conversations: Tim Uhler – Building, Branding, and Being Real
Strong Conversations
25 minutes 29 seconds
4 months ago
Strong Conversations: Tim Uhler – Building, Branding, and Being Real
This is one of our favorite episodes from our Live from the Simpson Strong-Tie booth at IBS 2025 in Las Vegas season. In this episode, we sit down with Tim Uhler, the powerhouse framer behind "Awesome Framers," to talk shop at the 2025 International Builders’ Show. Known for his mix of technical know-how, on-site humor, and authentic content, Tim shares how a simple Instagram joke turned into a full-fledged construction media platform.
Highlights include:
How Tim unintentionally became a social media standout in the trades
The unexpected power of building education through short-form video
Why connecting with real people at shows like IBS matters
Behind-the-scenes stories of fake magic, real friendships, and builder wisdom
Strong Conversations
Join Simpson Strong-Tie for Strong Conversations as we invite partners, colleagues and leaders for insightful conversations. Stretch your mind with powerful ideas that will help you evolve how you think about the industry — and your place in it.
We’ll dive deep into issues we all face — forging stronger connections and professional relationships along the way.
Don’t miss the opportunity to get an in-depth look inside the minds of innovators and leaders who are reshaping and advancing the world we build and live in.
