You probably know why you need relationships with universities (a smorgasbord of savvy students, for starters!). And if that’s already a big push in your graduate recruitment strategy, you’ll know all about the benefits.

But many organisations don’t actually know what industry engagement is.

And we get it. Because even if you’re across the whole idea, where do you actually start? So many departments, courses, campuses and students.

That’s why Elena Holland from UNSW is here to help. As part of the Career Accelerator team at UNSW’s Business School (AGSM), she’s been happily engaging with industry for 5 years. Before that, Elena spent many years in agency recruitment, where she found her passion for employability and getting people into jobs.

Elena laid it all out for us: how organisations can engage with universities, why going with the flow helps and what you can do to grab students’ attention.