Sasha Fedunchak | Brand Strategist & Business Growth Advisor
72 episodes
3 weeks ago
Send us a text In this episode of 'The Beauty of Influence,' Sasha sits down with Stephanie Mitchell, an advertising coach and founder of the Ad Lab program. Stephanie shares her journey from being a marketing director at tech companies to becoming a leading advertising expert for estheticians and hairstylists. She offers invaluable insights into creating effective Instagram and Facebook ad campaigns, the challenges of the beauty industry, and the importance of maintaining integrity in market...
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Send us a text In this episode of 'The Beauty of Influence,' Sasha sits down with Stephanie Mitchell, an advertising coach and founder of the Ad Lab program. Stephanie shares her journey from being a marketing director at tech companies to becoming a leading advertising expert for estheticians and hairstylists. She offers invaluable insights into creating effective Instagram and Facebook ad campaigns, the challenges of the beauty industry, and the importance of maintaining integrity in market...
Relatable, Aspirational, or Underdog: Defining Your Brand's Emotional Positioning
Send us a text In this episode, Sasha discusses her personal experiences and observations about emotional positioning and brand archetypes. Sasha delves into the concept of emotional positioning, outlining three main archetypes: the underdog, the relatable bestie, and the aspirational icon, and how these impact brand growth and perception. She provides real-life examples of brands and her own business, Daring Haus, to illustrate the importance of aligning emotional positioning with brand stra...
Send us a text In this episode of 'The Beauty of Influence,' Sasha sits down with Stephanie Mitchell, an advertising coach and founder of the Ad Lab program. Stephanie shares her journey from being a marketing director at tech companies to becoming a leading advertising expert for estheticians and hairstylists. She offers invaluable insights into creating effective Instagram and Facebook ad campaigns, the challenges of the beauty industry, and the importance of maintaining integrity in market...
