Sami joins Annah to talk about the real story behind entrepreneurship, the wins, the wipeouts, and the lessons that keep you going. They revisit the Te Aroha wellness retreat that never got off the ground, the pet wellness brand Olive’s Kitchen, that started in a brown paper bag and grew into a national favourite, and the four Australian stores that didn’t quite take off. They unpack the rise of the Stitch and Bitch sewing kits that evolved from a wrap dress hit, and how RAW has created lasting change for more than 100 women once caught in the justice system.
Together they explore how to find the right market fit, know when to step back, build credibility in new spaces, and why failure is often just the price of learning. Along the way they reflect on the quieter lessons from charitable ventures like Good Collective, Kia Puawai, and the Hopefish scholarships, each one a story of purpose over profit. If you’re building something of your own, this honest, energising chat will give you the clarity to test smarter, adapt faster, and back yourself with confidence. Rate, follow, and share with someone who needs a little push to keep going
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