A fashion label on “struggle street” becomes an essentialbusiness in days. Annah and Sami take you inside the chaos, from sewing machines firing up to 15,000 mask packs sold in a single day, and how the pivot not only saved the business but reignited it's relevance.
We want to acknowledge that while our story reflects moments of humour, pivoting, and unexpected success, the COVID period was an incredibly difficult time for many. Businesses closed, families faced hardship, and many lost loved ones. We share our experience with gratitude, but also with deep respect for the challenges others endured.Credit to Seven Sharp for the interview snippet we have included. To watch the full news story click here
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