Dahlia is joined by Tanya Joseph to discuss clothes, confidence and the momentum that created 'This Girl Can'.
Tanya was the architect behind the original 'This Girl Can' campaign which focused on encouraging girls and women to become more active through both communications and the removal of barriers to entry.
Dahlia and Tanya discuss importance of recognising that body confidence has been identified as directly linked to choices both women and men make about how active they choose to be and she shares the learning and action from the original campaign.
Tanya reflects on her own journey on clothes, confidence and identity explaining how she felt and what she chose to wear in her days as Press Secretary at Number 10 - walking the tightrope between blending into the room as the communications manager and being seen and recognised in her role.
The conversation discusses the deeper link between clothes, confidence and Tanya's view on what it means to be well dressed.
Tanya Joseph is a marketing and communications professional who has a particular expertise in behaviour change. She is the architect of This Girl Can, a campaign designed to encourage more women and girls to get active.
She has spent her entire professional life in communications, starting as a journalist before becoming a press secretary initially to the UK's Lord Chancellor and then the Prime Minister, a role she held for more than four years.
In 2003 she left the Civil Service to join the world of consultancy including senior roles at international agency Grayling, in-house at Tesco and Sport England. She is currently Director of the brand consultancy, Tanya Joseph Consulting.
Tanya is a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) and Director of Campaigning for Women in Advertising and Communications, London (WACL).
