From time to time I hear clients, potential clients, or family and friends say, “I don’t need to go to the gym. I’m strong enough.” Or they might say, “What’s the point in lifting heavy weights. Why would I need to be able to lift anything that heavy.” Both seem like very valid and understandable points. At first, if you haven’t thought about it, you might even agree and be tempted to back off your training for a while. But I’m going to attempt to convince you why strength training is a worthwhile investment. I’m going to try and demonstrate why strength is crucial to not only optimal health, but normal human existence. As Mark Rippetoe once said, “Humans are not physically normal in the absence of hard physical effort.” In case you haven’t noticed, the world is riddled with all sorts of diseases and illness born out of modern life due to ease and convenience. Of course we had old fashioned diseases that killed mankind prematurely due largely to poor sanitation, and primitive medical knowledge. But today we have several diseases that are largely due to our modern easy living thanks to sedentariness, and our diets which are high in refined carbohydrates and processed sugar. Type 2 diabetes, various cancers, heart disease, osteoporosis, obesity, infertility, anxiety, depression are all either caused by or are exacerbated by our modern lifestyles. Investing in our strength now and putting some in the bank for a rainy day can go a long way when life happens and illness or injury strikes.