You might not have noticed, but over the last number of years as "influencing" on the internet has become an industry, dietitians, doctors, personal trainers and others have jumped into it. There is a concerning trend recently which involves some of them encouraging you to eat refined carbohydrates and processed sugar and to include it in your daily diet. They'll even post pictures of them eating junk food and telling you to as well. There are even some who tell you to eat whatever you want because as long as you're in a calorie deficit you'll still be able to lose weight. But what about chronic diseases such as cancers, cardiovascular disease, strokes and type 2 diabetes? We know these diseases start decades before we're aware of them in many cases. So why are these influencers so keen to tell us what we want to hear as sugar addicted westerners, instead of what we NEED to hear?