You’re listening to the Street Pricing podcast - The only show where proven SaaS leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Enjoy, subscribe, and tell a friend. Now, let’s break it down with your host and sought-after slayer of bad pricing, Marcos Rivera.
All content for Street Pricing with Marcos Rivera is the property of Marcos Rivera and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
You’re listening to the Street Pricing podcast - The only show where proven SaaS leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Enjoy, subscribe, and tell a friend. Now, let’s break it down with your host and sought-after slayer of bad pricing, Marcos Rivera.
In this episode of the Street Pricing Podcast, Marcos Rivera and Mark Stiving delve into the complexities of pricing strategies, emphasizing the importance of understanding customer value and the role of AI in shaping pricing models. They discuss the challenges of defining customer problems, the significance of context in pricing, and the evolving landscape of AI-driven pricing solutions. Mark shares insights from his experiences in pricing education and the development of effective pricing strategies, highlighting the need for businesses to adapt to changing market conditions and customer perceptions.
CHAPTERS
00:00 Introduction to Pricing Insights
01:43 The Power of Pricing Strategies
06:06 Understanding Value and Customer Problems
11:49 Navigating the Challenges of Problem Definition
15:56 The Role of AI in Pricing
21:53 Future of Pricing in an AI-Driven World
24:26 The Importance of Pricing Strategy
28:07 Navigating AI Product Pricing
35:05 Context-Driven Pricing Insights
42:34 Understanding Customer Value
TAKEAWAYS
Teaching pricing is about bridging the gap for clients.
Pricing is often more complex than it seems.
Value is derived from solving customer problems.
Understanding customer value is crucial for pricing.
Willingness to pay is influenced by context.
AI can enhance pricing strategies but requires careful implementation.
Identifying customer problems is a challenging yet essential task.
Effective pricing requires understanding market segments.
Perfection in pricing is unattainable; focus on improvement.
Context-driven pricing can help align pricing with customer needs.
RESOURCES: Mark Stiving LinkedIn: https://www.linkedin.com/in/stiving/ Impact Pricing LLC: https://impactpricing.com/ Marcos Rivera LinkedIn https://www.linkedin.com/in/marcoslrivera/ Marcos Rivera X https://x.com/PRICINGIO Pricing I/O https://www.pricingio.com/ Street Pricing Book: https://a.co/d/hlMzaM3 Want more information?: info@pricingio.com
The Street Pricing Podcast
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx t...
Street Pricing with Marcos Rivera
You’re listening to the Street Pricing podcast - The only show where proven SaaS leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Enjoy, subscribe, and tell a friend. Now, let’s break it down with your host and sought-after slayer of bad pricing, Marcos Rivera.
