Feeling trapped on the social media hamster wheel, never knowing if your audience will actually see your hard work? In this episode, we talk real solutions to finally own your audience, stop chasing algorithms, and build a reliable platform that works for you—not against you.

IN THIS EPISODE, YOU’LL LEARN HOW TO:
• Recognize when it’s time to shift away from traditional social media dependency
• Apply the OWN framework to build a “platform-proof” business
• Use Substack’s powerful tools to combine video, newsletters, and community—all under one roof
• Repurpose your video content for smarter, more effective engagement
• Decide if and when to experiment with new platforms without risking your sanity (or your audience)

EPISODE TIMESTAMPS:
0:00 – Welcome, audience roll call, and tonight’s agenda
6:39 – Why leaving Facebook and Instagram isn’t the end of the world
12:39 – Top 3 real-life stories driving the creator exodus
22:38 – OWN Formula: The antidote to rented land
29:24 – Substack 101: Video, notes, email—and why it’s different
43:12 – Honest take: Should you bet your future on Substack?
57:00 – Fast recap, takeaways, and your next best action

KEYWORDS:
grow your audience, Substack for video creators, escape social media algorithms, platform proof business, email list building

RESOURCES FOR YOU:
Ready to enhance your live streaming skills? Dive deeper into video visibility and marketing strategies with a discovery call at https://StreamLikeaBoss.tv. Follow Tanya on all social platforms @videocoachtanya. Don’t miss out on the latest content and updates!