If you're interested in learning about the key factors that contribute to successful brand building in today's rapidly changing business environment, then this is the podcast for you. Our special guest, Hélène Barnekow, former CEO of Telia and Microsoft Sweden, and current Partner at Ascension, shares her insights on creating a strong and positive brand image. During the podcast, we discuss essential elements for building a credible brand, such as product quality, cultural and social associations, customer experience, and community involvement. We also emphasize the importance of taking a holistic approach to branding that involves insight, involvement, and investment, as well as the need for a long-term and continuous approach to branding. In addition, we explore the challenges of maintaining a consistent message and being authentic in a polarized world, and how branding is deeply rooted in the core of a business. The podcast concludes with a reflection on the experiences gained by CEOs as they move from a product-led role to the CEO position. If you're looking to gain valuable insights into building a successful and credible brand that can stand the test of time, then this podcast is a must-listen. Tune in and get ready to be inspired! We hope this podcast will help you create a brand that resonates with your customers and stands out in today's competitive market. Happy listening!