In our latest episode of Strategy Unscripted, we explore the changing nature of strategy and transformation within the sports industry. Hosted by Ben Davis, we had the pleasure of speaking with industry expert Massimo Calvelli. With a career spanning top roles at Wilson Sporting Goods, Nike, and the ATP, Massimo shares his deep insights on: - Leading strategic change within dynamic and complex environments - Balancing firm strategic direction with the flexibility to adapt to emerging challenges - Aligning diverse stakeholders under a unified vision in a global organisation - Leveraging partnerships to drive long-term growth in the sports sector - Translating strategy into actionable goals that resonate across all levels of the organisation We work closely with the ATP Tour, their management team, and further resources, utilising the Strategy in Action Programme and Platform to support the formulation and execution of key strategic goals for the organisation. For professionals in the sports industry navigating today’s strategic shifts and global disruptions, this episode is a must-watch. #strategyunscripted #atptour #ATP #strategy #podcast #MassimoCalvelli In this episode, we cover; 0:00 Introduction 0:15 Meet the Speaker 2:25 Sports Business Strategy: Influence and Adaptation 3:46 Evolution of Work and Strategy 5:02 Priorities and Initiatives for 2025 6:26 Overcoming Key Organisational Challenges 8:14 Strategic Advice to My Past Self 9:23 The Value of SiA x ATP Collaboration 10:16 Future of Strategy in Tennis: A 5-Year Outlook 11:22 Excitement for the Future of Tennis 12:06 Wrap Up