In this episode of Strategy Unscripted, Srulik Dvorsky — Co-founder & CEO of TailorMed — unpacks how a purpose-driven healthtech company tackles “financial toxicity” and improves access to care. Based in New York and originally from Israel, Srulik explains TailorMed’s journey from a focused affordability solution to a growing network across providers, pharmacies and pharma, supporting patients through complex medical journeys.In this conversation, you’ll learn how he:

✅ Starts small to de-risk, prove value, and earn expansion (from early pilots to enterprise roll-outs)

✅ Aligns vision, strategy, and execution using high-touch customer engagement and clear operating cadences

✅ Applies AI across engineering, services, and product (including a co-pilot for advocates) to increase throughput

✅ Uses horizon thinking to protect the core while extending into new barriers beyond affordabilityTune in for deeper insights!