In this episode of the Strategy Thinkers Podcast, I speak with Peter O’Sullivan, Chief Executive of Penspen and Executive Committee Member at Sidara.

Peter began his career as a mechanical engineer, moved through consulting and entrepreneurship, and has led Penspen through industry cycles while building a culture that delivers.

We discuss how the business stabilised during the 2014–2016 downturn, rebuilt the pipeline, and used data and discipline to improve profitability.

In this conversation, you’ll learn how he:

☑️ Reset the operating model with timely data, tighter controls and a stronger bid discipline

☑️ Chose where to play, exited unsustainable regions, and focused scarce talent on advantaged markets

☑️ Treated strategy as horizon bets that compound, including early positioning in hydrogen and carbon capture

☑️ Embedded continuous improvement and a values-led culture so execution keeps pace with ambition

For senior leaders balancing core performance with new growth, this is a practical look at strategy that works in the real world.