Strategy isn’t a performance—it’s a practice. In this special solo episode, host Mike Jones reflects on what 30 episodes of Strategy Meets Reality have revealed about the state of modern strategy. He explores why strategy fails first in perception, not execution, and how organisations confuse alignment with coherence, performance with action, and control with orientation. Drawing on lessons from Boyd, Sun Tzu, and the 30+ guests who’ve shaped this journey, Mike challenges the branding-led vie...
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Strategy isn’t a performance—it’s a practice. In this special solo episode, host Mike Jones reflects on what 30 episodes of Strategy Meets Reality have revealed about the state of modern strategy. He explores why strategy fails first in perception, not execution, and how organisations confuse alignment with coherence, performance with action, and control with orientation. Drawing on lessons from Boyd, Sun Tzu, and the 30+ guests who’ve shaped this journey, Mike challenges the branding-led vie...
Strategy isn’t a performance—it’s a practice. In this special solo episode, host Mike Jones reflects on what 30 episodes of Strategy Meets Reality have revealed about the state of modern strategy. He explores why strategy fails first in perception, not execution, and how organisations confuse alignment with coherence, performance with action, and control with orientation. Drawing on lessons from Boyd, Sun Tzu, and the 30+ guests who’ve shaped this journey, Mike challenges the branding-led vie...
