Growing your business through happy customers who buy more - that is the dream of many ecommerce owners. It's exactly what Valentin Radu, CEO of Omniconvert, has focused on for almost a decade now. Valentin is the global authority on Customer Value Optimisation, the process which he has pioneered to identify an ecommerce business' best customers and grow them. In this episode, we go in-depth on the value of CVO, some of the insights it provides, as well as why marketers seem to enjoy working on it so much.