Cold email is dead? No. But your approach probably is.

In this episode of the Strategy Ladders Podcast, Kas invites Vovik Tsybulskyi to rip apart the biggest myths about B2B business growth, discuss why cold email is still a game-changer in 2025, and why most B2B agencies set themself up to fail before they've even properly started.

The #1 reason B2B agencies struggle to scale? It’s not competition. It’s not pricing. It’s a weak offer. If your pitch is “We do cold email” or “We run ads,” you’re just another name in the crowd. Kas and Vovik break down how agencies can shift from “service providers” to “problem solvers” who attract high-ticket clients.

🔥 What You’ll Learn (and Probably Need to Hear):

✅ Cold email in 2025: What’s changed and how to stop sending cringy templates from 2019. ✅ Why Your Offer Sucks (and How to Fix It): Learn how to package your service like a profit-generating machine. ✅ B2B vs. B2C: Why most people trying to scale a B2B agency still think like B2C founders—and why that’s a disaster. ✅ Fractional CMO vs. Traditional Agency: Who’s Actually Making Money (and Who’s Just Playing Business)? ✅ The Confidence to Sell Without Sounding Desperate: Stop begging and learn to own the conversation like a closer. ✅ Why Most Agencies Deserve to Fail: How relying on volume instead of strategy puts you one Google policy update away from extinction.

If you're tired of low-quality clients, ignored emails, and selling like an amateur, this episode will be a slap in the face you didn’t know you needed.

🚀 Hit play and get ready to take your B2B agency from "just another agency" to an actual business that thrives. Subscribe for more brutally honest insights from Strategy Ladders.