Strategy for Creatives - Business Minus the Bullshit: Business Tips for Creative Entrepreneurs
Sasha | Business Strategist for Creative Women
80 episodes
3 months ago
Welcome to Strategy for Creatives: Business minus the bullshit. Whether you're new in business or finding yourself in a season of change, get ready to build a strategy, create an action plan, and crush those goals. I’m Sasha, host of strategy for creatives, and I help female-led businesses grow their brands in authentic, measurable, and meaningful ways without the stress! There’s no sugar-coating over here. I’m serving up real tips and actionable steps you can take to help uplevel your business. Join me every other Tuesday as I share business strategy lessons that will help you get organized, get off the path to burnout, and grow your brand like a boss.
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Welcome to Strategy for Creatives: Business minus the bullshit. Whether you're new in business or finding yourself in a season of change, get ready to build a strategy, create an action plan, and crush those goals. I’m Sasha, host of strategy for creatives, and I help female-led businesses grow their brands in authentic, measurable, and meaningful ways without the stress! There’s no sugar-coating over here. I’m serving up real tips and actionable steps you can take to help uplevel your business. Join me every other Tuesday as I share business strategy lessons that will help you get organized, get off the path to burnout, and grow your brand like a boss.
Decoding PR and Marketing with Lauren Cockrell: Insights, Strategies, and Tools for Business Growth (Repeat EP 43 Oct 28, 2022)
Strategy for Creatives - Business Minus the Bullshit: Business Tips for Creative Entrepreneurs
28 minutes 12 seconds
2 years ago
Decoding PR and Marketing with Lauren Cockrell: Insights, Strategies, and Tools for Business Growth (Repeat EP 43 Oct 28, 2022)
Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell, President of Kwedar & Co., a PR & marketing firm. She's here to demystify the world of PR and marketing for us. These two are like the yin and yang of business functions - different yet crucially connected. And who better to guide us through this maze than Lauren? Her insights on how marketing aids sales and PR bolsters management are invaluable. We dive into the realm where PR and marketing meet. Ever wondered how to cozy up to Gen Z? Lauren shares her wisdom on that and more. Discover how to find your business niche and pitch to publications in a way that they can't resist. We even take a deep dive into the power of reputation in PR and marketing, and the many ways B2B enterprises can leverage PR for growth.The second half of the episode is a gold mine! We discuss third-party endorsements and the incredible atmosphere they create for your marketing activities. Plus, Lauren also doles out actionable advice on a PR-focused task that can accelerate business growth. Whether you’re a business rookie or in the midst of change, don’t miss out on these strategies to authentically grow your brand. Lauren is President of Kwedar & Co., a PR/marketing firm that provides the strategy and execution business owners need to achieve balance and sustainably take their businesses to the next level. As a one-stop shop for strategic communications, we help entrepreneurs enjoy growing their businesses and feel confident in the direction they’re headed.Lauren is also the Board Chair of the Foundation for the Young Women's Leadership Academy of Fort Worth, empowering the next generation of women leaders.Visit www.kwedarco.com/book-consultation for a free consultation to see if Lauren can help your business scale and grow. Episode TranscriptGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.
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Strategy for Creatives - Business Minus the Bullshit: Business Tips for Creative Entrepreneurs
Welcome to Strategy for Creatives: Business minus the bullshit. Whether you're new in business or finding yourself in a season of change, get ready to build a strategy, create an action plan, and crush those goals. I’m Sasha, host of strategy for creatives, and I help female-led businesses grow their brands in authentic, measurable, and meaningful ways without the stress! There’s no sugar-coating over here. I’m serving up real tips and actionable steps you can take to help uplevel your business. Join me every other Tuesday as I share business strategy lessons that will help you get organized, get off the path to burnout, and grow your brand like a boss.
