In this podcast, Onur Ozer and Tuomas Peltoniemi help startups achieve profitable growth and build lasting brand by finding the right balance between strategy and execution, and by learning from the wisdom of big brands while staying nimble.
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In this podcast, Onur Ozer and Tuomas Peltoniemi help startups achieve profitable growth and build lasting brand by finding the right balance between strategy and execution, and by learning from the wisdom of big brands while staying nimble.
Startup Growth, SEO and Brand Building with François Briod, CEO of Monito
Strategy & Sourdough
32 minutes
4 years ago
Startup Growth, SEO and Brand Building with François Briod, CEO of Monito
How did a Swiss fintech startup used "radio test" effectively for a rebrand exercise? How does a "portfolio approach" and thinking of good content as investments help startups grow organically? In this insights-packed episode, we discuss with François Briod the transition from performance marketing to brand building, using SEO and localised content effectively, the challenges with brand salience in a transactional business model and the evolution of fintech industry.
Strategy & Sourdough
In this podcast, Onur Ozer and Tuomas Peltoniemi help startups achieve profitable growth and build lasting brand by finding the right balance between strategy and execution, and by learning from the wisdom of big brands while staying nimble.
