In this podcast, Onur Ozer and Tuomas Peltoniemi help startups achieve profitable growth and build lasting brand by finding the right balance between strategy and execution, and by learning from the wisdom of big brands while staying nimble.
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In this podcast, Onur Ozer and Tuomas Peltoniemi help startups achieve profitable growth and build lasting brand by finding the right balance between strategy and execution, and by learning from the wisdom of big brands while staying nimble.
How would your marketing change if you didn't have access to any data? In this free flow episode, we discuss why personalisation is overrated, how retention beats acquisition, our shared dislike of buzzwords and trends, and the concept of "extreme positioning" using single words.
Strategy & Sourdough
In this podcast, Onur Ozer and Tuomas Peltoniemi help startups achieve profitable growth and build lasting brand by finding the right balance between strategy and execution, and by learning from the wisdom of big brands while staying nimble.