In this podcast, Onur Ozer and Tuomas Peltoniemi help startups achieve profitable growth and build lasting brand by finding the right balance between strategy and execution, and by learning from the wisdom of big brands while staying nimble.
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In this podcast, Onur Ozer and Tuomas Peltoniemi help startups achieve profitable growth and build lasting brand by finding the right balance between strategy and execution, and by learning from the wisdom of big brands while staying nimble.
How do you figure out what to measure? How do you define the "metrics that matter"? Join us this week as we talk about the difference between measuring business impact, marketing effectiveness and optimisation metrics. We share tips on how to build useful dashboards for different stakeholders and growth stages, while avoiding "data puke". We also look into issues around data reliability and explore tools & techniques to measure marketing effectiveness.
Strategy & Sourdough
In this podcast, Onur Ozer and Tuomas Peltoniemi help startups achieve profitable growth and build lasting brand by finding the right balance between strategy and execution, and by learning from the wisdom of big brands while staying nimble.
