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Strategy & Sourdough
Onur Ozer, Tuomas Peltoniemi
34 episodes
6 months ago
In this podcast, Onur Ozer and Tuomas Peltoniemi help startups achieve profitable growth and build lasting brand by finding the right balance between strategy and execution, and by learning from the wisdom of big brands while staying nimble.
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Marketing
Business,
Entrepreneurship
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All content for Strategy & Sourdough is the property of Onur Ozer, Tuomas Peltoniemi and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this podcast, Onur Ozer and Tuomas Peltoniemi help startups achieve profitable growth and build lasting brand by finding the right balance between strategy and execution, and by learning from the wisdom of big brands while staying nimble.
Show more...
Marketing
Business,
Entrepreneurship
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Brand Building for Startups - Part 2
Strategy & Sourdough
20 minutes
4 years ago
Brand Building for Startups - Part 2
In the second part of our two part brand building episodes, we focus on brand building tactical execution: how to translate concepts into campaigns, the importance of prioritising channels over budgets, balancing media with production and the problem with following best practices.
Strategy & Sourdough
In this podcast, Onur Ozer and Tuomas Peltoniemi help startups achieve profitable growth and build lasting brand by finding the right balance between strategy and execution, and by learning from the wisdom of big brands while staying nimble.