In this podcast, Onur Ozer and Tuomas Peltoniemi help startups achieve profitable growth and build lasting brand by finding the right balance between strategy and execution, and by learning from the wisdom of big brands while staying nimble.
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In this podcast, Onur Ozer and Tuomas Peltoniemi help startups achieve profitable growth and build lasting brand by finding the right balance between strategy and execution, and by learning from the wisdom of big brands while staying nimble.
Did you know that you need to influence on average 7 different stakeholders within an enterprise company before you can close a sale? We speak about marketing to enterprise buyers with Kerry Lau, an experienced B2B marketer who spent over a decade in leadership roles within IBM. She shares the frameworks and tactics for creating a demand generation pipeline. We also discuss the importance of marketing and sales being joined at the hip to solve the jigsaw puzzle, and how partnering with bigger players can help scale startups open doors.
Strategy & Sourdough
In this podcast, Onur Ozer and Tuomas Peltoniemi help startups achieve profitable growth and build lasting brand by finding the right balance between strategy and execution, and by learning from the wisdom of big brands while staying nimble.
