In our 12th episode, Dan and Craig go back to basics, providing our listeners with a 1-1 discussion on the fundamentals of Strategy.

In this conversation, our hosts break down the concept of strategy itself, articulating what an effective strategy is, the essential elements of how it gets built, the different approaches that organizations tend to employ to build them, and many of the common misconceptions around what they mean and how they’re used (and misused).

This discussion is packed full of insightful anecdotes and examples sourced from two careers spent delivering strategies for clients all over the world - not one to miss!