In this episode, we explore how small businesses can boost their marketing impact through smart strategies like retargeting and remarketing. Learn the key differences between these approaches, discover the best PPC options for maximizing ROI, and find out how content repurposing can help you get the most value from your marketing efforts. Whether you're looking to drive conversions, re-engage warm leads, or stretch your budget further, this episode offers practical tips and insights to help your business thrive. Tune in for a friendly, no-nonsense guide to making your marketing work smarter - not harder!