In this episode, we tackle a tough truth in marketing: not all results are created equal. We break down the shady promises small business owners often hear from marketers and provide a real-world look at how results actually show up across different channels. From direct sales to passive "window shoppers," we explain how to interpret each type of engagement and, more importantly, how to nurture those early interactions into loyal customers. You’ll learn how to measure ROI from paid media, track meaningful SEO performance, and use your content to build a sustainable, long-term funnel.

We also dive into the gritty details of social media and podcast marketing. Not every channel delivers instant returns—and that’s okay. Instagram and TikTok help you stay visible. LinkedIn and Twitter/X build credibility. Podcasts amplify your authority. And while each channel plays a different role, they all serve a greater purpose: attracting attention, building trust, and growing your marketing machine. If you've ever wondered which results matter most—or how to make sense of your traffic—this episode will give you the clarity you need.