Jesus Gonzalez is the Vice President, Creative, Latin, at Broadcast Music, Inc. (BMI). Based out of the company’s Los Angeles office, he oversees the Latin Creative team, helping to sign and develop new talent, assist BMI’s family of songwriters and publishers, and serve as a liaison between the Latin music community and the industry at large. Since joining BMI, Gonzalez has overseen countless initiatives for the Company, from curating showcases, moderating panels, and signing and developing new talent to honoring two of the most iconic reggaeton pioneers, Wisin & Yandel, at the 2022 BMI Latin Awards. Additionally, he secured BMI as the PRO sponsor at the Los Angeles Latino International Film Festival (LALIFF) and worked on several Hispanic Heritage Month projects to further highlight Latin songwriters. Among those were a How I Wrote That song panel at the GRAMMY Museum, various Know Them Now interviews, and a curated showcase, Sonidos, at SXSW.