In this episode of Strain on the Game, hosts Adrian Lamb and Stephen Warnock tackle one of the biggest shifts in modern football: the rise of private coaching outside the club system.

They explore why more players are turning to personal coaches—whether it’s the draw of tailored training, the influence of global stars like LeBron James, or simply the resources to invest in their own performance. Adrian and Stephen weigh up the benefits and challenges, from greater individual development to the importance of transparency between clubs and private coaches.

This candid conversation shines a light on how the football landscape is evolving and the growing role private coaching plays in shaping today’s athletes.