Successful personal branding is the essence to turning Average Joe into Joe Extraordinaire. It is what makes you get noticed from the crowd. The way you dress, sound and behave for success—both online and offiine—will determine the perception others have of you. To take charge of your personal branding is to differentiate yourself from your competitors. How do you rise above the run-of-the-mill? What is your unique value proposition? How do you identify and articulate it? How can you best leverage it? Personal Branding 247 has all the answers. This book is written explicitly for entrepreneurs and business owners who are keen to gain recognition as experts in their respective fields, establish their reputation and credibility to advance their careers. Personal Branding 247 is about you.
