The Straight Talk About Small Business Success Podcast is a show dedicated to helping small business owners grow their business, profits and cashflow. Small businesses are finding it more and more challenging to compete with larger businesses, so tune in as host Salim Omar, CPA interviews successful entrepreneurs that will share tips, strategies and resources on how to take your business to the next level.
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The Straight Talk About Small Business Success Podcast is a show dedicated to helping small business owners grow their business, profits and cashflow. Small businesses are finding it more and more challenging to compete with larger businesses, so tune in as host Salim Omar, CPA interviews successful entrepreneurs that will share tips, strategies and resources on how to take your business to the next level.
Crafting a Brand Message That Converts | The Power of the Brand Trifecta
Straight Talk About Small Business Success
20 minutes 16 seconds
1 year ago
Crafting a Brand Message That Converts | The Power of the Brand Trifecta
In this episode of the Straight Talk about Small Business Success Podcast, Salim Omar interviews Kate DeLeo, a brand architect and the founder of the brand Trifecta.
Kate shares valuable insights on how brand impacts revenues for small businesses and introduces the concept of the brand trifecta.
The brand trifecta consists of three key elements: the tagline, the value proposition statement, and the differentiator statements.
Kate emphasizes the importance of understanding the target audience and crafting a brand message that speaks to their deepest level of heart pain.
She also highlights the significance of having a strong personal brand and using authentic and provocative language in brand conversations.
If you're looking to increase your revenues and create a powerful brand, this episode is a must-listen.
Don't miss out on Kate's bestselling book, "Muting the Megaphone," which provides practical guidance on creating brand conversations that convert. Tune in now and take your brand to the next level!
Straight Talk About Small Business Success
The Straight Talk About Small Business Success Podcast is a show dedicated to helping small business owners grow their business, profits and cashflow. Small businesses are finding it more and more challenging to compete with larger businesses, so tune in as host Salim Omar, CPA interviews successful entrepreneurs that will share tips, strategies and resources on how to take your business to the next level.
