Data’s messy, and we don’t sugarcoat it. We dig into real-world stories—FinOps, data platforms, streaming, governance—with people who’ve been there, screwed up, figured it out, and can still laugh about it. No buzzwords, no corporate cheerleading—just curious questions, practical insights, and the occasional bad joke.
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Data’s messy, and we don’t sugarcoat it. We dig into real-world stories—FinOps, data platforms, streaming, governance—with people who’ve been there, screwed up, figured it out, and can still laugh about it. No buzzwords, no corporate cheerleading—just curious questions, practical insights, and the occasional bad joke.
Thomas in't Veld: Business Value Requires Data Modeling, Not Tooling
Straight Data Talk
50 minutes
1 month ago
Thomas in't Veld: Business Value Requires Data Modeling, Not Tooling
Thomas in't Veld, founder of Tasman Analytics, joined Yuliia and Dumke to discuss why data projects fail: teams obsess over tooling while ignoring proper data modeling and business alignment. Drawing from building analytics for 70-80 companies, Thomas explains why the best data model never changes unless the business changes, and how his team acts as "data therapists" forcing marketing and sales to agree on fundamental definitions. He shares his controversial take that data modeling sits more in analysis than engineering. Another hot take: analytics engineering is merging back into data engineering, and why showing off your DAG at meetups completely misses the point - business understanding is the critical differentiator, not your technology stack.
Straight Data Talk
Data’s messy, and we don’t sugarcoat it. We dig into real-world stories—FinOps, data platforms, streaming, governance—with people who’ve been there, screwed up, figured it out, and can still laugh about it. No buzzwords, no corporate cheerleading—just curious questions, practical insights, and the occasional bad joke.
