Episode Description: In this episode of the Storytellin' & Sellin' Podcast, host Robert Kennedy III is joined by real estate industry expert Darryl Davis. They delve into the recent NAR settlement, its impact on real estate professionals, and the power of storytelling in reshaping client perceptions and building trust.
Key Ideas:
Introduction of Guest and Podcast:
[00:00]
Robert Kennedy III introduces the focus on storytelling and selling for real estate professionals and small business owners.
[01:32]
Introduction of Darryl Davis, keynote speaker, founder of the Power Program, and an experienced real estate professional.
Discussion on NAR Settlement:
[03:45]
Darryl Davis clarifies misconceptions about NAR commission cuts, emphasizing that commissions are negotiable between brokers and NAR does not charge commissions.
[07:10]
Explanation of the pending NAR settlement, including potential adjustments by the Department of Justice.
[10:22]
Discussion on the changes resulting from the settlement: removal of the selling fee from MLS forms and new requirements for buyers to sign an agency agreement.
Impact on Real Estate Professionals:
[13:55]
Many real estate professionals were unprepared for the changes, highlighting the need for better communication and preparedness within the industry.
[16:30]
Darryl emphasizes the importance of personal relationships, trust, and rapport with clients as essential elements in dealing with the changes.
The Role of Storytelling:
[18:45]
Darryl showcases the use of stories, metaphors, and analogies to enhance communication with clients and improve connection.
[20:00]
Example metaphor: comparing a real estate transaction to a Broadway show, highlighting the value of having a director (agent) to ensure everything runs smoothly.
[23:15]
Robert and Darryl underline the power of storytelling in connecting with clients and converting leads.
Statistics and Revelations:
[26:30]
Revealing key statistics: 41% of real estate buyers look online for agents, 70% of small business consumers learn about new businesses online, and 75% check businesses online before visiting.
[29:00]
Highlight on technology’s future impact with over 17 billion IoT devices projected by 2024.
[30:45]
Emphasizing that storytelling comprises 65% of daily conversation and is crucial for influence and sales.
Closing Thoughts and Resources:
[32:15]
Encouragement to join the Story to Sales mastermind group for enhancing public speaking and business growth.
[33:00]
Darryl provides his website, darylspeaks.com, for coaching resources and directs listeners to narlawsuit.com for more on the NAR legal matters.
[34:00]
Episode closes with an invitation to the next episode and a reminder about the sponsor, Toner, for professional audio recording devices.
Resources
Note: Timestamps are approximate and based on the structure provided.
Hosted on Acast. See acast.com/privacy for more information.
