In this conversation, Eme Bassey shares her journey of discovering the power of storytelling and how it led to the creation of her book, 'The Vivid Story Method.' She emphasizes the importance of faith in her work and the divine inspiration she feels in her storytelling process. Bassey discusses the distinction between knowledge and understanding in storytelling, highlighting the need for personal interaction with the material to truly grasp its essence. She explains how storytelling can enhance email marketing and the significance of personal stories in connecting with audiences. The conversation culminates in an invitation for listeners to engage with her book and develop their unique storytelling voice.
Takeaways
Belief in God has been a guiding force in my life.
Storytelling became an obsession after taking a course.
Knowledge is different from understanding; interaction is key.
Teaching storytelling is about teaching humanity.
The Vivid Story Method simplifies storytelling for marketing.
Without understanding, storytelling becomes just a tactic.
Personal stories create deeper connections with audiences.
The book serves as a foundation for storytelling success.
Engagement with the material is essential for growth.
Storytelling transforms marketing into a meaningful connection.
Chapters
00:00 Faith and Inspiration Behind the Book
01:14 The Journey to Storytelling
04:45 Understanding Storytelling in Marketing
08:04 The Vivid Story Method Explained
12:37 Bringing the Vivid Story Method to Life
16:03 Podcast Outro - Olabassey.wav
