Jeff Gomez, CEO of Starlight Runner Entertainment, is a transmedia producer, worldbuilder, and narrative architect who has helped to shape some of the biggest franchises in entertainment, including Pirates of the Caribbean, Halo, Magic: The Gathering, Avatar, and Hot Wheels. Jeff joins Ralph to talk about the art of building immersive story worlds, the challenges of expanding franchises across multiple platforms, and how transmedia storytelling is shaping the future of entertainment. He also reveals what went wrong with Amazon’s Rings of Power, the secret to creating billion-dollar IPs, and the dream project he’s currently negotiating. For more Jeff Gomez: https://www.linkedin.com/in/jeffgomez/   Subscribe to the Storytects community: https://storytects.ghost.io/