Houston Howard, founder of One 3 Creative, is a transmedia storyteller, worldbuilder, and creative strategist who has helped shape entertainment franchises for companies like Disney, Mattel, EA, and more. His expertise lies in expanding IP beyond a single medium, turning stories into full-fledged multi-platform ecosystems. In this episode, Houston breaks down the business of storytelling, why traditional Hollywood models are failing, and how independent creators can future-proof their ideas in an oversaturated market. He also shares his journey from entertainment lawyer to creative disruptor, the secret to developing IP that actually sells, and the ambitious fantasy project he’s building from the ground up.   Subscribe to the Storytects community: https://storytects.ghost.io/