Making Stories Gameful - Creative IP and Desiging Play – Looking at Rage as a study of how to take IP from game, to book, to film. How to approach original branded IP and creatively develop from story world to game. A presentation from Matt Costello given at the inaugural Screen Australia, StoryLabs digital ignition lab held in Robertson in late November 2011. Podcast Recorded and Produced by Gary P Hayes. http://storylabs.us/mentors/#MATT-COSTELLO ABOUT MATT - Matt Costello is based in New York, London and LA and has written ground-breaking and award-winning novels, games, and television. Time Magazine said of Doom 3, which he scripted, “The story is delivered with unusual art.” He wrote the groundbreaking Pirates of the Caribbean 3 game across all platforms. Rage, a 2011 release from id Software which Matt worked on, won the most Game Critics Awards at this year’s E3, including “˜Best Console Game’.Just Cause, co-written with Storylab founder Neil Richards for Eidos, debuted as the #1 game for Xbox 360 in the UK and was named “Best Adventure Game” at the 2006 E3. His current projects include a major game for the revolutionary Nintendo 3DS. Other notable games include: Hercules, for Disney, The Dark Half, for MGM, Derelict, for The Syfy Channel, The Clue Chronicles for Hasbro, Barbie’s Riding Adventure for Mattel, Clifford’s Reading” for Scholastic, Starsky & Hutch for Empire, and The Italian Job for Eidos. Matt also specialises in the kid’s genre and has created many award-winning games for children. He co-created one of the first major experiments in “˜two-way TV’, called ZoogDisney, branded as “˜TV you do’. For two years the ZoogDisney weekend bloc re-shaped the Disney channel, bringing it squarely into the interactive and “˜tweens world. He has written a kids book series for Scholastic , The Kids of Einstein Elementary which blends adventure and math and he also scripted episodes of the award-winning PBS animated series, Cyberchase. Other games include the landmark Aladdin’s Mathquest with math expert Marilyn Burns for Disney, as well as the multi-award winning A Cartoon History of the Universe (Putnam). His novel Beneath Still Waters was filmed and released by LionsGate and Penguin/Putnam published his latest suspense novel, Nowhere. His new novel,Vacation, will be published by St. Martin’s Press in 2011.