What’s the Difference Between Copy, Content, and Story?

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Storydriven Marketing: The B2B brand storytelling podcast

Helena Merschdorf

13 episodes

1 day ago

This show helps B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust. So you can: - Build a community - Drive revenue for your organisation - And become your customers obvious choice We dive deep into topics like brand storytelling, narrative positioning, story driven marketing, and building a brand your customers love.

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All content for Storydriven Marketing: The B2B brand storytelling podcast is the property of Helena Merschdorf and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

This show helps B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust. So you can: - Build a community - Drive revenue for your organisation - And become your customers obvious choice We dive deep into topics like brand storytelling, narrative positioning, story driven marketing, and building a brand your customers love.

Show more...

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What’s the Difference Between Copy, Content, and Story?

Storydriven Marketing: The B2B brand storytelling podcast

15 minutes

2 years ago

What’s the Difference Between Copy, Content, and Story?

In this episode, I break down the key differences between your brand story, your content, and your copy, and how they all need to work together to effectively build your brand.

Topics include:

What your brand story should (and shouldn't) include
The relationship between your brand story and your content
Why not all content is copy (but when it absolutely should be!)
How to make your copy, content, and story work together like a well oiled machine

Enjoy the show!

To learn more about Brand Storytelling, join our FREE course, the ⁠⁠Storydriven Marketing Academy⁠⁠.

If you want to get in touch, connect with me on ⁠⁠LinkedIn⁠⁠ or reach out via our ⁠⁠website⁠⁠.