Brand storytelling causes a lot of confusing among industry leaders who seek to truly understand what it is and how to leverage it for their business.

In this episode, I break down what brand storytelling is and how you can use it as a powerful messaging strategy.

I unpack all the components involved, and teach you how to build your own story-driven content strategy.

If you have any questions, reach out to me on LinkedIn under Helena Merschdorf, or contact me via our website www.tales.co.nz