The Ultimate Guide to Vulnerability in B2B Marketing

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Storydriven Marketing: The B2B brand storytelling podcast

Helena Merschdorf

13 episodes

1 week ago

This show helps B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust. So you can: - Build a community - Drive revenue for your organisation - And become your customers obvious choice We dive deep into topics like brand storytelling, narrative positioning, story driven marketing, and building a brand your customers love.

Marketing

Business

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All content for Storydriven Marketing: The B2B brand storytelling podcast is the property of Helena Merschdorf and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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The Ultimate Guide to Vulnerability in B2B Marketing - The Good, The Bad, and The Ugly

Storydriven Marketing: The B2B brand storytelling podcast

18 minutes 56 seconds

2 years ago

The Ultimate Guide to Vulnerability in B2B Marketing - The Good, The Bad, and The Ugly

In this episode, I chat about why vulnerability matters now more than ever in B2B marketing (hello, ChatGPT), and how to embrace vulnerability in your content without venturing into the awkward zone of oversharing.

Topics include:

What does "appropriate vulnerability" look like in B2B marketing
How you can walk the fine line between authentic vulnerability and awkward oversharing
Questions to ask yourself to determine if your vulnerability is genuine and appropriate (including flowchart)

Enjoy the show!

To learn more about Brand Storytelling, join our FREE course, the ⁠⁠Storydriven Marketing Academy⁠⁠.

If you want to get in touch, connect with me on ⁠⁠LinkedIn⁠⁠ or reach out via our ⁠⁠website⁠⁠.

Lastly, you can find the vulnerability flowchart discussed in the episode here.