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Storydriven Marketing: The B2B brand storytelling podcast
Helena Merschdorf
13 episodes
1 week ago
This show helps B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust. So you can: - Build a community - Drive revenue for your organisation - And become your customers obvious choice We dive deep into topics like brand storytelling, narrative positioning, story driven marketing, and building a brand your customers love.
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Marketing
Business
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All content for Storydriven Marketing: The B2B brand storytelling podcast is the property of Helena Merschdorf and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This show helps B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust. So you can: - Build a community - Drive revenue for your organisation - And become your customers obvious choice We dive deep into topics like brand storytelling, narrative positioning, story driven marketing, and building a brand your customers love.
Show more...
Marketing
Business
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Scaling Your Organisation with CEO Thought Leadership Content
Storydriven Marketing: The B2B brand storytelling podcast
17 minutes 19 seconds
2 years ago
Scaling Your Organisation with CEO Thought Leadership Content

In this episode, I discuss how to effectively scale your organisation (and build your personal profile) with thought leadership content

Topics include:

  • How to give your audience a high ROI per unit of time they invest in consuming your content by adding your unique thoughts and ideas to a topic
  • Systems and strategies for uncovering your best thoughts, ideas and unique perspectives
  • Which aspects of creating thought leadership content you can (and can't) outsource

Enjoy the show!

To learn more about Brand Storytelling, join our FREE course, the ⁠⁠Storydriven Marketing Academy⁠⁠.

If you want to get in touch, connect with me on ⁠⁠LinkedIn⁠⁠ or reach out via our ⁠⁠website⁠⁠.

Storydriven Marketing: The B2B brand storytelling podcast
This show helps B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust. So you can: - Build a community - Drive revenue for your organisation - And become your customers obvious choice We dive deep into topics like brand storytelling, narrative positioning, story driven marketing, and building a brand your customers love.