How to Bootstrap Your Content Production with Maximum ROI

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Storydriven Marketing: The B2B brand storytelling podcast

Helena Merschdorf

13 episodes

1 week ago

This show helps B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust. So you can: - Build a community - Drive revenue for your organisation - And become your customers obvious choice We dive deep into topics like brand storytelling, narrative positioning, story driven marketing, and building a brand your customers love.

Marketing

Business

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All content for Storydriven Marketing: The B2B brand storytelling podcast is the property of Helena Merschdorf and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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How to Bootstrap Your Content Production with Maximum ROI

Storydriven Marketing: The B2B brand storytelling podcast

29 minutes 10 seconds

2 years ago

How to Bootstrap Your Content Production with Maximum ROI

In this episode, I chat about the importance of maximizing ROI in content marketing and give you a step-by-step process for creating and distributing content effectively on a budget.

Topics include:

Operationalising and scaling content on a budget or as a one-man-band
What realistic and achievable content distribution looks like as a team of 1
How to give your content legs by repurposing it across long and short shelf-life channels

Enjoy the show!

To learn more about Brand Storytelling, join our FREE course, the ⁠Storydriven Marketing Academy⁠.

If you want to get in touch, connect with me on ⁠LinkedIn⁠ or reach out via our ⁠website⁠.